Blog

Our blog is regularly updated with content we feel can provide value to your business.

The World’s Rarest Colours

Thanks to the digital era we live in, every colour in the spectrum is at our fingertips. You can choose from hundreds of swatches at hardware stores, leaf through endless pages of Pantone books, or fiddle with colour finders in computer programs until you achieve the perfect hue.

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Do Millennials Respond Well to Print?

You’ll often hear that the millennials are the ‘storm-bringers’, out to change the face of just about anything and everything. As ridiculous as that may sound, when it comes to marketing and advertising in particular, that’s not exactly an exaggeration.

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Common Print Layout Mistakes, and How to Avoid Them

Whether you’re designing a run of fresh business cards for your business, or putting together a poster for your garage band’s first gig, the page layout is as important as the design itself. When people are crafting their printed pieces, the print layout is commonly overlooked for more ‘crucial’ elements of the design. But without the correct layout design, the finished print may come out to be wildly different than...

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Seven strategies to create engaging ongoing content for your website

Creating fresh, on-going content is one of the largest influences in how your content ranks on Google and other search engines. Search engines want to ensure that they’re providing their users with the best, most relevant, and up-to-date information. To do this, they measure how often you update your website with new content like articles, videos, as well as how often you update existing pages on your website. ...

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Seven Foolproof Tips to Designing a Poster for Your Business

Posters are an extremely versatile marketing tool. They can be used inside your place of business to showcase products or services. They can be used directly outside of brick and mortar locations to draw customers inside. Or they can be used as a versatile marketing piece just about anywhere that has a wall.

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The Four Essentials of Direct Mail Marketing

Direct mail is almost a lost art in the marketing realm. If anyone speaks of the Medium-That-Shall-Not-Be-Named, it’s usually met with waves of antipathy and apprehension – ‘Big businesses aren’t using that anymore’, ‘Isn’t email more popular?’, ‘I never buy things through mail’, and so on.

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